The growth of Internet users is increasing at very fast pace. The digital web is the new global economy for all products and services.

 NOTES: (1) Internet Usage and World Population Statistics are for March 31, 2011. (2) CLICK on each world region name for detailed regional usage information. (3) Demographic (Population) numbers are based on data from the US Census Bureau . (4) Internet usage information comes from data published by Nielsen Online, by the International Telecommunications Union, byGfK, local Regulators and other reliable sources. (5) For definitions, disclaimer, and navigation help, please refer to the Site Surfing Guide. (6) Information in this site may be cited, giving the due credit to www.internetworldstats.com. Copyright © 2001 - 2011, Miniwatts Marketing Group. All rights reserved worldwide.

If you think the digital economy will not effect your business because you are based in Australia, then may I suggest you re-think your marketing strategy. The grapical information shows a dramatic growth in the Asian region of Internet users.

922.3 million Asian Internet users compared to the population of Australia, 23 million. The only way a business can reach the large Asian population is via the Internet.

Hi speed broadband: A major plank in the digital age infrastructure.

In 2011 there are a number of countries in the world whose governments are actively investigating the social and economic benefits that can be achieved through the deployment of a mainly fibre-based telecoms infrastructure. Australia was the first country to get the (national purpose) vision right, thanks to government leadership. The USA soon followed and the EU (Digital Agenda for Europe), New Zealand, Singapore, Japan, Korea and Sweden are showing real leadership as well. Economic and trans-sector innovations are now key items on the political agenda of these countries. 

Services that depend on high quality broadband infrastructure include e-health, e-education, e-business, digital media, e-government, smart meters etc. In countries where the national telco is lagging behind, we see that governments have no choice other than to take a leadership role, as they have done with similar infrastructure over the last 100 years.

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