The digitial age provides users with a number of options in terms of a mobile device - smart phone - notebook - tablet. Internet users are now more mobile than ever.

Responsive web design [ RWD ] provides an optimal viewing experience across a wide range of devices.

Mobile devices - have various size screens and screen resolutions. It is very important your web site is able to scale to the device which is connecting to your site. If your site cannot achieve - device screen scaling - this will result in lost customers.  

RWD gives your web site the ability to scale or respond to the mobile device which is connecting or requesting information from your web site and provide the correct screen scaling experience for your potential customer.

It is vitial your web site has the ability to connect to the mobile user space in a friendly way promoting your goods and services. A poor mobile user experience will only promote bad publicity.

Zoomboom employs technology which provides responsive web sites to meet the mobile user space.  




One of the advantages of responsive design is that it doesn’t focus merely on the devices and screen sizes out there today.

A responsive website reflows to fit a screen of any size, with an experience and a layout suited to each, the approach is very future-friendly. The prospect of having a website that continues to work well into the future, even as new devices and screen sizes come to market is appealing. Even if the website didn’t draw a lot of mobile visitors today, it might in the future. A responsive approach would ensure that those mobile visitors get an experience optimized for them.


The principle of responsive web design and development ensures a website can be viewed from any device, with any size screen, with an experience that gracefully moves from step-down to step-up.

It's about respecting the fact that users want to consume website experiences on their 4-inch mobile smartphone screen, their 7-inch mini tablet screen, their full-size 10-inch tablet device, their laptop screen and even their big-screen 4H HDTV. The design is responsive because it constantly takes into account the properties of the device and the browser on which the user consumes the content.



Businesses need to understand not only their business goals, but more importantly, the goals of the end user and the context of use. Only then can you produce something that meets those priorities.



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